seprator
seprator

BRIEF-DRIVEN DESIGN

We develop custom solutions for businesses through a holistic, handcrafted approach with brief-driven, hand painted designs. Every project starts with the end in mind— this is anchored by a well-defined directive that sets clear design outcomes, ensuring businesses resonate more deeply with their target audience.

We strategize for long-term impact, aligning each design with the broader vision and visuals of a business. This approach ensures that designs stay contextually relevant while supporting business success.

AN OLD-SCHOOL APPROACH

We aspire to assist businesses who have the desire to grow sustainably through differentiation, appreciate the characteristics of handcraft and embed meaning in their visual language.

Using a traditional approach that begins with pencil and paper, projects are initiated with the selection of a printing technique, followed by hand-drawing, tracing, and meticulously painting for each colorway. Every color scheme is individually developed to compliment the design, rather than using premade palettes.

TRADITION TRANSCENDS TRENDS

The beauty of hand-block printed fabric lies in its subtle imperfections, which highlight the artisanal process and the human touch involved in its creation. Similarly, our process ensures that each art piece retains its individuality, and embodies the charm and authenticity of the many “hands” involved in art-making.

By placing experience at the core of our design process, we ensure that every outcome not only showcases design practicality and a refined color sensibility but also allows consumers to connect with millennia of tradition and craft through contemporary print artifacts.

seprator
seprator

Jaipur’s history is interwoven with a rich cultural heritage, and is a manifestation of generations of artists who have preserved the region’s traditional crafts. In the realm of textiles, the hubs of Bagru and Sanganer promote the Jaipuri printing style, seamlessly blending local aesthetics with global influences.

The city’s placemaking approach is reflected in the studio’s working style. We recognize that creativity is inherently a non-linear process. We interpret it from a two-fold perspective, where wellbeing is paramount for artistic outcomes. The studio believes this is integral to the process and supports a conducive environment, and encourages our creatives to explore, experiment, and find their calling within the studio’s offerings. This approach allows creativity to flourish naturally, leading to outcome-led designs.

Jaipur’s metamorphosis is driven by young creatives, sustaining its legacy as a textile hub and providing a platform for emerging artists.

It is a space for creative placemaking, craft preservation, and promotion in a digital epoch, serving as both inspiration and foundation for artists while supporting the relevance of craft in modern communities.

Our in-house creatives come from diverse backgrounds, each bringing a nuanced understanding and appreciation for art and craft.

Located in the center of Jaipur, neighboring the Pink Walled City, our workspace is in the good company of many large retailers and exhibitors of cultural objects. It is easily accessible to all pattern and culture enthusiasts seeking collaborative opportunities.